The Value Of Modern Design
Picture this: you’re out for a drive. You pass an outdated square brick carwash with a lineup of coin-operated, do-it-yourself bays. Just down the road you see a tall, proud establishment with vibrant colors, sweeping canopies and a modern pay station leading into a conveyor.
Those are two different situations. Here’s the funny thing, neither place has a name. But both already have a brand: a promise about the consumer’s next experience.
A building is more than a building.
Your physical carwash structure communicates out into the market for you. The vast majority of your customers are local, and they probably pass your car wash on a regular basis.
Your design aesthetic plays a significant role in suggesting what your customer should think about when - or if - they think about your specific carwash.
And this matters tremendously to today’s consumers - who have lots of choices.
The structure matters, but it’s not the only thing. Is the carwash dirty or clean? What about the signage, location, marketing, equipment, employees and the free coffee. (Is it five hours old?)
These are all parts of designing a carwash experience.
Designing for today’s customer has to be part of every aspect of your offering.
That’s why modern building design is so critical.
Those are two different situations. Here’s the funny thing, neither place has a name. But both already have a brand: a promise about the consumer’s next experience.
A building is more than a building.
Your physical carwash structure communicates out into the market for you. The vast majority of your customers are local, and they probably pass your car wash on a regular basis.
Your design aesthetic plays a significant role in suggesting what your customer should think about when - or if - they think about your specific carwash.
And this matters tremendously to today’s consumers - who have lots of choices.
The structure matters, but it’s not the only thing. Is the carwash dirty or clean? What about the signage, location, marketing, equipment, employees and the free coffee. (Is it five hours old?)
These are all parts of designing a carwash experience.
Designing for today’s customer has to be part of every aspect of your offering.
That’s why modern building design is so critical.
Design As Marketing
The customer experience starts before they even decide to pull in. It includes what they see when they pass your building on their way to work as well as when they pull in later - on a whim - since they have 15 minutes free on their lunch break.
The experience includes what they see and experience while they wait for their car to get cleaned.
A more modern design communicates to the consumer that the car wash experience will be clean, fluid and sleek - simply because the building is similarly clean, fluid and sleek.
The experience includes what they see and experience while they wait for their car to get cleaned.
A more modern design communicates to the consumer that the car wash experience will be clean, fluid and sleek - simply because the building is similarly clean, fluid and sleek.
Design as Differentiation
Design is also differentiation from competition. This is essential in any industry. You can get a coffee at Starbucks or Dunkin’. They also both have a place in this world. But Dunkin’ does $1.5 billion a year while Starbucks does $26 billion a year. And Dunkin had a 20-year head start.
https://www.investopedia.com/articles/markets/120215/starbucks-vs-dunkin-donuts-comparing-business-models.asp
Like it or not, more consumers today want the Starbucks experience.
A Modernwash structure has an updated look, signaling to the consumer that the carwash experience is updated. The structure also has a unique look, allowing the entrepreneur to stand out from the competition.
Design signals function and forethought. Your building communicates that you’re thinking about your customer (forethought) and how they could use your service (function) without you saying a word.
https://www.investopedia.com/articles/markets/120215/starbucks-vs-dunkin-donuts-comparing-business-models.asp
Like it or not, more consumers today want the Starbucks experience.
A Modernwash structure has an updated look, signaling to the consumer that the carwash experience is updated. The structure also has a unique look, allowing the entrepreneur to stand out from the competition.
Design signals function and forethought. Your building communicates that you’re thinking about your customer (forethought) and how they could use your service (function) without you saying a word.
Design as Innovation
Clean design lines can also communicate aspects of a smarter, high-tech experience and/or a more eco-friendly experience. Consumers are demanding both of those today than ever before.
In today’s world, a clean car is simply table stakes of the consumer experience. It’s the bare minimum.
Architectural design aesthetics elevate the experience and expands the price range the consumer is willing to pay because premium experiences provide a premium: insurance against risk. Consumers are willing to buy that insurance with a higher price tag.
In today’s world, a clean car is simply table stakes of the consumer experience. It’s the bare minimum.
Architectural design aesthetics elevate the experience and expands the price range the consumer is willing to pay because premium experiences provide a premium: insurance against risk. Consumers are willing to buy that insurance with a higher price tag.
Harmony Of Shapes
This technology is what we term “human relational.” There is a proven science as to how certain proportions and relational elements can affect your mood.
A building can be more pleasing and intriguing due to a harmony between your conscious/unconscious mind and the relationship and arrangement of the building elements. Those in the design world will know this as the "Golden Section."
Although many modern designers have left this formula behind in place of other design criteria we believe the value of this tradition is still at work in the human mind. The best way to describe how the actual combination of these relational shapes and sizes works is this: Have you ever looked at a product or a person and it just hit you as to how beautiful it is? It may be hard to describe but you are drawn to it and you feel comfortable with it and with using it. These shapes and their arrangement along with the combination of scale make these products just look "right."
These criteria are also adaptable to building design and
we work with these artistic formulas to give you another marketing tool in your
sales efforts.
A building can be more pleasing and intriguing due to a harmony between your conscious/unconscious mind and the relationship and arrangement of the building elements. Those in the design world will know this as the "Golden Section."
Although many modern designers have left this formula behind in place of other design criteria we believe the value of this tradition is still at work in the human mind. The best way to describe how the actual combination of these relational shapes and sizes works is this: Have you ever looked at a product or a person and it just hit you as to how beautiful it is? It may be hard to describe but you are drawn to it and you feel comfortable with it and with using it. These shapes and their arrangement along with the combination of scale make these products just look "right."
These criteria are also adaptable to building design and
we work with these artistic formulas to give you another marketing tool in your
sales efforts.
Make your Car Wash the playground.
Your customers will become clients if you:
Your daily battle is to win customers and turn them into clients!
Maximize your marketing dollars by utilizing them in a unique design that will put another benefit in your arsenal.
Contact Us and we will show you how!
Your customers will become clients if you:
- Design An Interesting Facility
- Make It Easy To Navigate
- Hire Great Staff To Reinforce Their Fun Experience
- Keep Your Facility Clean
- Keep Your facility Maintained
- Offer Your Clients The Items They Deem Important
- Meet And Exceed Your Clients Expectations
Your daily battle is to win customers and turn them into clients!
Maximize your marketing dollars by utilizing them in a unique design that will put another benefit in your arsenal.
Contact Us and we will show you how!
